BUSINESS DEVELOPMENT TRAINING PROGRAM
for SCC Coaches by SCC Coaches

WHAT:
• Comprehensive business development training program customized for SCC coaches
• Series of 6 weekly 2.5 hour live virtual workshops

WHO:
• SCC-certified coaches interested in growing their coaching practice (all experience levels)
• Program developed and delivered by SCC-certified coaches, Bill Guerin and Andy Taylor
WORKSHOP TOPICS
- Establishing & Executing a Business Plan
- Business Development EQ (using DiSC assessment)
- Consultative Selling Principles
- Personal Branding & Marketing
- Building & Maintaining Trust
- Identifying Needs & Pain
- Addressing Budget & Authority Issues
- Developing & Converting Solutions
- New Business Development
Marshall Goldsmith
Executive Leadership Coach & Author
When:
Spring 2021 Class
Tuesdays, Noon – 2:30 PM EST, April 6 – May 11
Tuesdays, Noon – 2:30 PM EST, April 6 – May 11
Summer 2021 Class
Thursdays, Noon – 2:30 PM EST, June 3 – July 8
Thursdays, Noon – 2:30 PM EST, June 3 – July 8
Investment:
▪ Program Cost – $2750
▪ Participant preparation (2 hours), weekly assignments between workshops (2 hours)
Meet Bill & Andy
2-minute video
Testimonials of Program Participants
3-minute video

