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SCC 2022


Business Development Training Program for Coaches by Coaches

SCC GUTS is a comprehensive business development training program that addressed the specific needs of  executive coaches.  The program is based on Catalytics Performance Consulting’s GUTS workshop – the Grand Unified Theory of Selling – which combines sales principles and consulting practices in a simple and powerful consultative selling model. 

Catalytics’ Co-Founder Bill Guerin – an SCC-certified coach and creator of GUTS – partnered with Andy Taylor – a Master Certified SCC Coach and member of Marshall Goldsmith’s North American Inner Team – to create SCC GUTS.  Andy and Bill conducted an SCC GUTS pilot program in the  Fall of 2020 with 14 SCC certified coached, and the results were outstanding.  They have since been delivering  the SCC GUTS program to the executive coaching  community and are now accepting registrations for the Summer 2022 Class. 


The SCC GUTS classes are live virtual programs delivered in 6 weekly modules of 2.5 hours each.  They  combine formal instruction with hands-on skills practice and are done in an interactive, fun manner!  Workshops address participants’ unique challenges and provide specific strategies, action plans and resprces to apply immediately.

The program is designed for  executive coaches of all experience levels and address:

  • Establishing & Executing a Business Plan
  • Business Development EQ
  • Consultative Selling Principles
  • Personal Branding & Marketing
  • Building & Maintaining Trust
  • Identifying Needs & Pain
  • Addressing Budget & Authority Issues
  • Developing & Converting Solutions
  • Planning & Executing Sales Meetings


Summer 2022 Class
Thursdays, Noon – 2:30 PM Eastern Time
May 19th – June 23rd


Participant Registration – $2750
Advance Preparation – 2 hours
Work Between Classes – 2 hours/week

Register Now!

Summer 2022 Class

Schedule A
Meeting With Andy