Business Development Training Program for Coaches by Coaches
SCC GUTS is a comprehensive business development training program that addressed the specific needs of executive coaches. The program is based on Catalytics Performance Consulting’s GUTS workshop – the Grand Unified Theory of Selling – which combines sales principles and consulting practices in a simple and powerful consultative selling model.
Catalytics’ Co-Founder Bill Guerin – an SCC-certified coach and creator of GUTS – partnered with Andy Taylor – a Master Certified SCC Coach and member of Marshall Goldsmith’s North American Inner Team – to create SCC GUTS. Andy and Bill conducted an SCC GUTS pilot program in the Fall of 2020 with 14 SCC certified coached, and the results were outstanding. They have since been delivering the SCC GUTS program to the executive coaching community and are now accepting registrations for the Summer 2022 Class.
SCC GUTS WORKSHOPS
The SCC GUTS classes are live virtual programs delivered in 6 weekly modules of 2.5 hours each. They combine formal instruction with hands-on skills practice and are done in an interactive, fun manner! Workshops address participants’ unique challenges and provide specific strategies, action plans and resprces to apply immediately.
The program is designed for executive coaches of all experience levels and address:
- Establishing & Executing a Business Plan
- Business Development EQ
- Consultative Selling Principles
- Personal Branding & Marketing
- Building & Maintaining Trust
- Identifying Needs & Pain
- Addressing Budget & Authority Issues
- Developing & Converting Solutions
- Planning & Executing Sales Meetings